Introduction
Building a superstar brand
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1. What Makes a Superstar Brand?
Driving a superstar brand
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Creating connections with a superstar brand
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Every detail matters in super brand marketing
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Never give up when building your Super Bowl
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Your personal superstar brand
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2. Building a Brand from the Grass Roots
The value of a long-term vision
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Betting on yourself to build a brand
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The shared passion of a family business
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Early days and lessons
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3. Super Scaling Your Audience
Be platform agnostic
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Impactful connections
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Listen to your audience
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Testing through live audiences
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Ask your consumers what they want
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4. Super Brand Identity
The voice of the brand
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Stay ahead of the curve
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Talk to your consumers in person
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5. Superstar Storytelling
The core and engine of the brand
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Storytelling that matters
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Be true to your brand: Making hard decisions
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6. Superpower Partnerships
Partnerships to shift brand perception
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Shared values align partnerships
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Partnering for scale
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7. DEI and the Power of the Fan
The birth of the female superstars
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The business of women in sports
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Celebrating diverse audiences
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8. Lessons in Leadership
Leading by example
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Don’t take it personally!
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Take the ball and run with it
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Know your superpower!
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The power of vulnerability
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9. The Superpower of Giving Back
Pillars that drive change
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Smiles that give back
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The superpower of generosity
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Closing advice from the heart
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