Introduction
Run a small business successfully
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1. Business Financials in a Nutshell
Justify your financials—don't guesstimate
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How financials make or break small businesses
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The path to small business financial success
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Why investors care about your financials
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2. Financial Planning Roadblocks
Why some small businesses fail
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Typical financial challenges of entrepreneurs
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Establishing financial resolve for your business
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3. Creating Your Financial Plan
Top-down financial projections explained
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Bottom-up financial projections explained
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Advantages and disadvantages of top-down vs. bottom-up financials
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Revenue models for financial planning explained
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Four types of financial statements for small businesses
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Are your financials believable?
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Ex_Files_Business_Financials_Explained.zip
(488 KB)