Introduction
Succeeding in email marketing
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1. Developing Your Newsletter
Rules of rendering
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Essential ecommerce newsletters
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2. Organizing Your Email Calendar
When to send
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Ecommerce events to watch
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Building a calendar
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3. Understanding Your Data
Deliverability 101
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Identifying important metrics
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4. List Growth Tactics
Onsite list growth tactics
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External list growth tactics
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5. Automations and Workflows
Setting up automations
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Welcome messages
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Recovering abandoned cart sales
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Encouraging additional purchases
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6. Segmentation Strategies
Proven segmentation strategies
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Segmentation logic
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7. Email Marketing Manager Mastery
Choosing your tech stack
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Holiday email marketing guardrails
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Reporting to your boss
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Conclusion
Progress instead of perfection
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Ex_Files_Conquering_the_Inbox.zip
(213 KB)