Introduction
                                    
                                        Succeeding in email marketing
                                            
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                                1. Developing Your Newsletter
                                    
                                        Rules of rendering
                                            
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                                        Essential ecommerce newsletters
                                            
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                                2. Organizing Your Email Calendar
                                    
                                        When to send
                                            
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                                        Ecommerce events to watch
                                            
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                                        Building a calendar
                                            
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                                3. Understanding Your Data
                                    
                                        Deliverability 101
                                            
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                                        Identifying important metrics
                                            
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                                4. List Growth Tactics
                                    
                                        Onsite list growth tactics
                                            
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                                        External list growth tactics
                                            
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                                5. Automations and Workflows
                                    
                                        Setting up automations
                                            
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                                        Welcome messages
                                            
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                                        Recovering abandoned cart sales
                                            
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                                        Encouraging additional purchases
                                            
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                                6. Segmentation Strategies
                                    
                                        Proven segmentation strategies
                                            
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                                        Segmentation logic
                                            
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                                7. Email Marketing Manager Mastery
                                    
                                        Choosing your tech stack
                                            
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                                        Holiday email marketing guardrails
                                            
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                                        Reporting to your boss
                                            
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                                Conclusion
                                    
                                        Progress instead of perfection
                                            
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                                    Ex_Files_Conquering_the_Inbox.zip
                                    
                                        (213 KB)