Introduction
Four pillars of a product organization
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1. Organizing the People
Organizational structure
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VP of product
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Why we use product teams
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Creating effective product teams
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Learning break: Jay's product team
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2. Implementing the Process
Mission, vision, and strategy
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Creating a strong product vision
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Creating a strong product strategy
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Objectives and key results (OKRs)
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Evaluating OKRs
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3. Building the Product
Customer discovery
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Product discovery
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Prototyping products
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Testing products
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4. Creating the Culture
Missionaries vs. mercenaries
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Data-driven culture
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Key performance indicators (KPIs)
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Conclusion
Create your product-centric organization
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