Introduction
A new horizon for online video advertising
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1. Basics of Online Video Advertising
A brief history of online video
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Growth of online video ads
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Effectiveness of online video advertising
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Decide on social media platforms to target
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Different types of video ads
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Different types of video styles
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Key performance indicators
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2. Write an Online Video Ad
Know your audience and influencers
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Research the competition
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Working within your limitations
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Decide on your personal style and brand
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Make your script conversational
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Working with an ad script outline
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Notes, storyboards, keywords, and calls to action
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Breaking down your shoot day
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3. Shoot an Online Video Ad
You can't always fix it in post
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Choose your camera and equipment
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Scout your location
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Prep your talent
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Compose your shots
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Lighting your shots
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The importance of audio
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Put it all together: The interview
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Be prepared: On location
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Back up your footage
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Conclusion
The final products
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Next steps
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