Introduction
Welcome
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My crowdfunding campaigns
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1. Crowdfunding Today
What is crowdfunding?
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Why crowdfund?
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Types of crowdfunding
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Recommended crowdfunding platforms
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Continuous crowdfunding platforms
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An equity crowdfunding platform
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2. Campaign Planning
Before you decide to crowdfund
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Finding and researching your audience
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Enlisting help
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Campaign length and multiple campaigns
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3. Breaking Down Your Budget
The importance of a complete film budget
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What should your funding goal be?
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4. Creating a Campaign Video
The importance of your pitch video
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Creating a proof of concept and finding a hook
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Production values and length
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Video Case Study: The Broken Continent
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Video Case Study: Of Dice and Men
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5. Crafting Your Campaign Page
Compelling visuals
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Campaign content guidelines
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Campaign transparency and building trust
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6. Rewards and Perks
Perk guidelines
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Digital rewards
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Physical rewards
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Experiences and other perks
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Designing and pricing your perk levels
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7. Running Your Campaign
Kicking it off and closing it out
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Using social media and other market outlets
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The importance of updates
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The dreaded lull
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8. Following Through
Perk fulfillment strategies
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Keeping your contributors happy
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Conclusion
Wrap up and further resources
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