Introduction
Data moves a business forward
()
1. The Power of Data
What is the value of data?
()
The risk of leaning too much on data
()
Combining data and intuition
()
2. Framework to Solve Problems with Data
Introduction to the framework
()
Define the problem
()
Identify the key performance indicators
()
Data governance
()
Data analysis
()
Using data to inform business decisions
()
3. Analytics Foundations
Three stages of analysis
()
Analyzing data with Excel
()
The value of data visualization
()
Data modeling
()
The value of a dashboard
()
Building an analytics infrastructure
()
4. Types of Data Sources
Data source map
()
Internal vs. external data sources
()
Sales data
()
Marketing data
()
Cost data
()
Psychographic data
()
Competitive intelligence
()
Conclusion
Your path forward
()