1. Web Design Aesthetics
Design aesthetics for the web
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What is aesthetics?
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Examples from art and design
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2. Using Elements of Design
Understanding the elements of design
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Using color to communicate identity
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Playing with value for visual interest
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Using texture to add emphasis
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Repeating shapes to unify your design
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Organizing web layouts with form
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Using spaces to create emphasis
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Organizing elements with lines
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Communicating effectively with type
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3. Incorporating Principles of Design
Understanding the principles of design
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Using contrast to establish hierarchy
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Improving user experience with emphasis
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Using the grid to achieve balance
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Using hyperlink styles to add unity
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Applying patterns to add interest
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Adding movement with microinteractions
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Improving unity with rhythm and repetition
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Enhancing readability with proportion
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Enhancing usability with simplicity
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Using gradation to create depth
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4. Aesthetics and Gestalt Theory
Understanding Gestalt theory basics
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Employing similarity to improve user experience
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Establishing a sense of flow with continuation
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Encouraging interaction with closure
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Designing intuitive forms with proximity
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Improving readability with figure-ground
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Making balanced layouts with symmetry and order
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Conclusion
Build your craft
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