Introduction
Introduction
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1. Digital marketing 101: Content and promotions
What is marketing?
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The role of communications in marketing
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Understanding promotions
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2. Promotional frameworks
The 4 Ps of Marketing
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Introducing the promotional mix
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3. Engaging with Your Audience
Customer relationship types
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4. The Marketing Funnel
The marketing funnel
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Leveraging generative AI funnel for optimization
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What is customer journey mapping?
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CRO in action
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Tools and techniques for tracking funnel performance
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Conclusion
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Ex_Files_AI_Enhances_Campaign.zip
(16.1 MB)