Introduction
Take control of your future
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1. The Golden Handcuffs
How did you get here?
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Getting past your fears
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What keeps people stuck?
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Are the handcuffs really golden?
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Your job is your path out
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How to break free
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2. The Big Idea Myth
You don’t need a big idea
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What is a good idea?
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What is a bad idea?
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Defining marketability
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3. Networking
Your work family might be holding you back
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Audacity to reach out—a new mentality
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How to network: Generosity and curiosity
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Going to meetups and events
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How to build your own network
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4. Business Planning
What a plan isn’t
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How to plan for execution
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Iteration and reiteration: The iterative process
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MVP: Get it going and change as you go
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Avoiding money concerns
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5. Find Your Superpower
Look for an unfair advantage
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Finding the time to explore
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Become an expert
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Use that superpower to niche your brand
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6. Marketing
Competition is good
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Setting your price
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Find unique ways to get first sales
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Blogging
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Podcast host and/or guest
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Article writing for third-parties
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Social media
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Advertising
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7. Scaling
Testing for scalability
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Pricing your consulting services
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Knowing where to spend
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Strategically investing your time
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8. Execution
It’s about doing
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Clear your plate
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Get your house in order
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Committing to starting your idea
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9. Take Action
Learn what you don’t know
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Business, legal, IP, and accounting
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Protect your time and learn
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Make your exit plan
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Conclusion
List your ideas
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Network for success
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Conclusion
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