Introduction
Facebook for creative pros
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Exercise files
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1. The Evolution of Facebook
The Facebook roots
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Evolution: Transitioning from personal to business
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Connecting Instagram with Facebook
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2. Connecting with Colleagues and Clients
Finding connections
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How many Facebook accounts do you need?
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Using lists to split your content
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Creating events
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How often and when to post to Facebook
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Enhancing your page with graphics
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Enhancing your page with tabs and additional content
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Networking with groups
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Attracting new conversations
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3. Creating a Company Page
Why set up a company page?
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Choosing a page type
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Using Insights to understand your social media reach
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Attracting fans to your page
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4. Posting Work Samples
Why post work samples?
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Prepping photos
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Posting photos
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Creating albums
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Prepping video with Adobe Media Encoder
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Prepping video with Apple Compressor
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Posting video
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Prepping graphics
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Posting graphics
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5. Advanced Posting Strategies
Scheduling posts
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Tagging colleagues and customers in posts
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Using a third-party host: 500px
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Using a third-party host: YouTube
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Using a third-party host: Vimeo
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Do you have the rights to post the content?
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Considering the terms of service
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6. Managing a Client Project
What is a group?
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Adding members
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Posting content to a project
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Messaging clients and the team
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7. Advertising Your Services
Posting content to advertise
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Targeting a prospective audience
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Setting an ad budget
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Boosting a post
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8. Mobile Facebook
Why go mobile?
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Monitoring messages
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Posting photos on the go
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Live streaming on the go
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Conclusion
Closing thoughts
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Ex_Files_Facebook_Creative_Pros.zip
(504.2 MB)