Introduction
You can get a job in PR
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Think and act like a journalist
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1. Growing Your Brand with Experience
What is PR?
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Relationships in the media
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Excel by pitching the media
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Get to know the media and win them over
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2. Building Relationships
Excel on a cold call
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Share your coverage
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Leverage your connections to make introductions
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Choosing relationships that match your brand
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Do your research and convince companies that you are their solution
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3. Becoming the Go-To Media Expert
Act like a pro
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Find what makes you stand out to help you excel
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Making your content stellar
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4. Finding and Landing Placements
Identify the problem to be solved
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Build a website and a timeline
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Utilizing local press
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Build your visibility in the media
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Pay attention to trends
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5. Knowing the Media Outlet You Want to Pitch
Have a new angle on an old topic to make your pitch pop
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Learn how to create news
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Excel by determining what story you are telling
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6. Growing Your Contacts
Deciding on your email structure
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Crafting your following up
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Be available
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Conclusion
Be persistent and work hard to excel
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Ex_Files_Getting_PR_Placements.zip
(907 KB)