Introduction
The power of Google Ads
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1. Pay-Per-Click Advertising
An overview of Google Ads
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Understand consumer intent in Google Ads
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Where Google Ads appear
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How Google Ads appear
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Benefits to using Google Ads
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The structure of Google Ads
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How the Google Ads auction works
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2. Before Getting Started
Define your goals
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Define your customers
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Set realistic expectations
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3. Getting Started with Ads
Sign up for Google Ads
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Google Ads dashboard
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Google Ads campaigns
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Ad groups in Google Ads
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Ads, keywords, and insights in Google Ads
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4. Researching Your Keywords
How keywords work
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Brainstorm keyword ideas
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Tools to help with keyword ideas
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Use Keyword Planner for ideas
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Evaluate keyword search volume
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5. Targeting with Keywords
Options for targeting with keywords
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Broad match targeting
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Phrase match targeting
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Exact match targeting
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Negative match targeting
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6. Creating Your First Google Ads Campaign
Choose a campaign goal in Google Ads
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Calculate customer lifetime value
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Decide on your budget in Google Ads
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Set your bids in Google Ads
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Set networks and locations in Google Ads
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Configure audiences and broad match in Google Ads
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7. Creating Your First Advertisement
Write a great ad for Google Ads
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Create an ad group and ad keywords
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Create responsive search ads
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Add ad extensions in Google Ads
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Set your budget in a Google Ads campaign
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Review and adjust campaigns in Google Ads
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8. Advanced Advertising Tracking
Connect Google Analytics to Google Ads
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What is conversion tracking?
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Set up conversion tracking
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Review conversion data in Google Ads
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9. Monitoring Your Advertisements
Reports available in Google Ads
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Search term reports in Google Ads
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10. Key Optimization Strategies
Key optimization tips
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Set up Google Ads campaign experiments
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Review bid adjustments in Google Ads
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