Introduction
Selling on value, not price
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What is value?
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1. Gather Customer Requirements
Establishing the customer's situation
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Understanding your customer's emotional needs
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The difference between wants and needs
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Confirming the customer budget
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2. Educate the Customer
Educating the customer
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Speaking to your customer's situation
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Selling to your customer's needs
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3. Link Value to Needs
Solving customer problems
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Speaking to your customer's emotional needs
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Removing obstacles
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4. Focus on Benefits
Features, advantages, and benefits explained
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Converting features into benefits
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Linking benefits to needs
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Conclusion
Adding value in negotiations
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Next steps
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Ex_Files_How_to_Sell_on_Value_Not_Price.zip
(65 KB)