1. Industry Overview
Course intro
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Travel and hospitality industry purpose and role
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Industry subsegments
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Canonical tensions that define the industry
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2. Terminology
Core vocabulary and common acronyms
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Industry frameworks and concepts
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3. Market Landscape
Key players and market structure
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Competitive dynamics and key market forces
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Operational, financial, reputational, and strategic risks
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4. Industry Value Chain and Operating Models
The travel and hospitality value chain, value activities, stakeholders, and profit pools
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Bottlenecks, constraints, and operating model variations
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5. Business Models: Economic and Financial Drivers
How travel and hospitality organizations make money revenue and cost structure
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Key performance indicators and what they signal
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6. Customer and Stakeholders
Customer segments and decision drivers
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Stakeholder ecosystem and decision complexity
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7. Regulatory and Compliance
Regulatory bodies, legislation, and compliance requirements
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Global and regional differences
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8. Consulting Opportunity Areas
Speaking like an insider and reading client signals
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Where consultants add value and the consulting mindset shift
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Conclusion
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Ex_Files_Industry_Primer_for_Travel_and_Hospitality_Core_Foundations.zip
(371 KB)