Introduction
How different is international business?
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Create an international expansion plan
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1. Deciding If Expanding Overseas Is Right for Your Business
What is engaging in international business and why do it?
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Where in the world should you set up?
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What to think about when doing business internationally
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2. Improve Your Chances of Winning Overseas
Research market conditions for increased chances of success
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Know your competitive overseas threats
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Creating a marketing and sales strategy
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3. Finding the Best People to Deliver on Your Overseas Plan
Skills that work domestically might fail overseas
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Communication tactics to address invisible culture issues
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Hiring strategies for overseas teams
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Expanding overseas without traveling
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4. Getting Started with Your International Business Plan
How to build an international business plan
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Unexpected surprises as your business starts overseas
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Conclusion
Put your international plan into daily practice
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Ex_Files_Intl_Business_Foundations.zip
(188 KB)