Welcome
What you will learn in this course
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1. What Is Webcasting and How Does it Work?
Defining the concept and the variable levels of complexity
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Webcasts, webinars and video conference calls: What’s the difference?
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The process behind live video streaming
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What is encoding and why does it matter?
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Speed kills: The importance of connectivity
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2. Determining if Live Webcasting Is a Smart Investment
Why should I go live?
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Just because you build it doesn’t mean they will come
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Identifying your targets and the channels
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Developing the messages to drive engagement
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Aligning the desired outcomes with scope, budget and ROI
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3. From Consumer to Enterprise and Everything in Between
Taking the DIY, consumer path
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Utilizing a hybrid of pro tools and consumer platforms
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Producing a broadcast quality, enterprise-level show
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Integrating presentations, live surveys, chat, closed captioning, and more
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Knowing when to go DIY or bring in a pro partner
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4. Lights! Camera! Connectivity!
Where video production and IT meet
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Identifying viable connections
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Incorporating a site survey, connectivity testing and direct IT contact
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The importance of hardware whitelisting
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You’re only as good as your pipeline
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5. Production Equipment, Hardware, and Software Requirements
Consumer camera and sound viability
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Raising production value with lighting, pro cameras, and audio
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Utilizing a switcher-encoder with expanded pro capabilities
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Switching via hardware or cloud platforms
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Identifying the right tools and partners to deliver
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6. The Webcasting Team
DIY and pro live stream roles and responsibilities
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CDN back-end support levels of service
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Defined roles and responsibilities + expertise = success
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7. After the Show: Integrating On-Demand Content Delivery
What is on-demand and why is it important?
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Consumer CDN on-demand capabilities and limitations
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Subscription and enterprise on-demand capabilities
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On-demand content promotion
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8. Measuring Impact and Determining ROI
Defining your metrics requirements before you go live
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Leveraging consumer platforms with integrated analytics
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Integrating third-party tracking and analytics
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Conclusion
Recap and conclusion
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