Introduction
Why collaborative creativity is the future
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1. Creating an Environment Where Great Ideas Can Flourish
Defining the problem you’re trying to solve
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How to get other decision-makers onboard
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Curating the best team to solve a problem
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2. The Ingredients of Great Ideas
Useful versus irrelevant research and why it matters
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The importance of insight in idea generation
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Writing a powerful creative brief
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3. Idea Generation in Groups, Individuals, and Teams
Getting the best ideas from diverse groups
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Getting ideas from individuals
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How to inspire your team
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4. How to End up with the Best Ideas
How to judge ideas more effectively
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Turning good ideas into great ideas
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Simple ways to test your ideas
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Ex_Files_Managing_for_Better_Ideas.zip
(20 KB)