Introduction
Assess your funnel to increase conversions and grow revenue
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1. Dispel Conversion Funnel Myths
Explore conversion funnel fundamentals
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Unravel conversion funnel myths
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Reshape and reimagine the future of conversion funnels
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2. Identify the Leaks in Your Conversion Funnel
Pinpoint leaks in the conversion funnel with GA4 analytics
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Access GA4
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Delve into marketing analytics data
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Scan for success
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Identify where to start optimizing your funnel
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3. Assess the Biggest Conversion Funnel Leaks
Visualize the funnel
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AIDA model: Attention
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AIDA model: Interest
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AIDA model: Desire
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AIDA model: Action
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4. Generate Ideas to Fix Your Funnel
Get ideas to fix your funnel
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Patch the holes in your funnel
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Develop a smart hypothesis
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5. Set Your Funnel Success Metrics
Define outcomes
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Vanity metrics
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Finalize the hypothesis formula
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6. Final Exercise
Final exercise: Apply the 5-line hypothesis formula
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Ex_Files_Marketing_Analytics_Decoding_Conversion_Funnel.zip
(26 KB)