Introduction
The business of consultancy
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1. Business Strategy
Defining your consultancy strengths
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How to position yourself as a consultant
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Four-step consultancy competitor audit
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2. Consultancy Marketing
Digital strategy framework
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Setting digital marketing objectives
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Acquiring consultancy audience insight
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Digital channel strategy
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Digital marketing implementation plan
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Digital marketing scoring and evaluation
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3. Consultancy Processes
Defining client challenges and opportunities
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Designing a problem statement
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Consultancy discovery workshops
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4. Acquiring Clients
Four key methods of client acquisition
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Digital channels in the customer journey
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Winning consultancy proposals
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Conclusion
Continued consultancy success
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Ex_Files_Mastering_the_Business_of_Consultancy.zip
(206 KB)