Developing a Persuasive Pitch without Pressure
Buyer bullseye: Identifying your best-fit buyer
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The Trojan Horse strategy: Getting your buyer's attention
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Below the surface: Uncovering your buyer's true motives
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The knowledge gap: Uncovering what your buyers already know
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Foot in the door: The features your buyers care about
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"So what?": Making your features hyper-relevant to you buyer
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Deep differentiation: Standing out with substance
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Calculated contrast: creating strategic comparisons
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Communicate your quality: The world's best elevator pitch
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