Intro
Learning about practical A/B testing
()
1. Introduction to A/B Testing
What is A/B testing?
()
Benefits and importance of A/B testing
()
Real-world applications of A/B testing
()
Key concepts and terminology
()
2. Defining Objectives and Hypotheses
Setting clear objectives and goals
()
Setting clear and measurable key performance indicators (KPIs)
()
Defining the control group and treatment group(s)
()
3. Implementing A/B Testing
Choosing a testing platform or tool
()
Integrating testing tools with your webapp
()
Creating the test groups
()
Testing duration and collecting data
()
4. Analyzing and Interpreting Test Results
Statistical analysis of A/B test data
()
Interpreting results and drawing conclusions
()
Validating results and addressing limitations
()
Conclusion
Recap of A/B test course setup process
()
Reviewing key concepts and takeaways
()