Introduction
Accelerate your marketing with Python
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Check out the course prerequisites
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Set up your coding environment and tools
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1. Exploring Marketing Data with Python
Identify the role of Python in marketing
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Load marketing data in Python
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Interpret marketing data in Python
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2. Cleaning Marketing Data with Python
Clean marketing data in Python
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Handle missing values in marketing data
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Prepare for outlier handling in Python
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Handle outliers in marketing data
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Reformat marketing data in Python
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3. Manipulating Marketing Data with Python
Manipulate marketing data in Python
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Group marketing data by categories
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Merge marketing datasets in Python
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Filter marketing datasets in Python
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Export marketing data as CSV
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4. Visualizing Marketing Data with Python
Visualize marketing data in Python
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Create a bar plot in Python
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Label the axes in data visualization
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Add a title to your data visualization
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Use subplots for multiple visualizations
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Add a secondary y-axis to your data visualization
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Add a legend to your data visualization
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Annotate your data visualization
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Customize a scatter plot in Python
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Create a heatmap in Python
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5. Working with Time Series Data in Python
Find value of time series data in marketing
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Prepare the times series data for analysis
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Resample the time series data
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Create a rolling average plot for time-series marketing data
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Plot cost-per-click marketing data
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Add dynamic annotations
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6. Calculating Metrics in Python
Calculate click-through rate in Python
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Calculate bounce rate in Python
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Calculate key performance indicators
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Create new metrics for marketing reports
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7. Automating Marketing Tasks with Python
Send personalized emails using Python
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Set up helpful alerts with Python
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Web scraping for marketing insights
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Conclusion
Unlock resources and next steps
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Ex_Files_Python_for_Marketing.zip
(1.4 MB)