1. Merchandise Strategies and Products
The basic strategy for selling merch
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How touring bands sell merch
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Designing merch artwork
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The most profitable merch pieces
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Why your merch doesn't sell
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Selecting merch items
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Creating a tour book
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2. Ordering and Pricing Your Merchandise
Tips for ordering merch
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Determining your costs
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Determining your selling price
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Using bundles to increase sales
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Don't forget the transactions costs
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3. Running Your Merch Table
Essential merch table items
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Ten things to make your merch table magnetic
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Taking credit cards the fast and easy way
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Sales tips for artists and bands
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4. Online Merch-Sales Strategies
Selling your merch online
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What to look for in an online shopping-cart service
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Conclusion
What's next?
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