Introduction
Create your B2B marketing strategy
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1. Website Fundamentals
Prioritize your website information
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Identify key website pages
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Optimize your homepage
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Convert with solutions pages
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2. Social Media Marketing
Dispel social media myths
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Analyze organic reach
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Company pages vs. personal pages
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Apply storytelling techniques
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3. Social Media Advertising
Evaluate your advertising needs
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Explore B2B advertising approaches
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Navigate social media data
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4. Search Engine Marketing
Search engine basics
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Conduct keyword research
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Write content that ranks
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Search engine optimization vs. PPC
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Build strong landing pages
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Conclusion
Generate sales opportunities online
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Ex_Files_B2B_Digital_Marketing.zip
(74 KB)