Introduction
Insights direct from your customer
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What you should know
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1. What Are Mobile Diary Studies?
What is a mobile diary study?
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Gathering data with text, video, or screenshots
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2. The Five Market Research Outcomes
Exploratory insights
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Linguistic and sentiment insights
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Mapping a customer's journey
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Moments of truth in the buying journey
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Behavioral-based customer segmentation
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3. Analysis and Writing the Report
Analyzing your qualitative data
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What goes into your report
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Conclusion
Building your market research tool kit
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