Introduction
Welcome
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What you should know
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1. Content
Where do headlines come from?
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Grab the readers' attention
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Make headlines unique, useful, ultra-specific, and urgent
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Make headlines concise
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2. Style
Make headlines engaging
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Use vibrant language in headlines
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Use active verbs in headlines
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Be accurate when writing headlines
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Trends in writing headlines
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3. Mechanics
Capitalization in headlines
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Role of punctuation in headlines
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How to use subheads
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SEO considerations in headlines
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Glossary_WritingHeadlines.zip
(100 KB)