01 Introduction
001 Course introduction
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002 Balancing-the-strategic-and-tactical
002 The strategic role of product management
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02 Market Intelligence
001 Customer analysis
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001 Customer analysis2
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001 Customer analysis3
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002 Interviewing customers Skills and question types
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003 Customer-interviews-guidance
003 Interviewing customers Step-by-step
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004 Practice Activity Uber, Lyft, and ridesharing interview
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004 Practice-interview-ridesharing-services
005 Persona-template
005 Personas
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006 Kano-model-template
006 The Kano Model for analyzing customer needs
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007 Practice Activity Reedsy & the Kano Model
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007 Reedsy-and-the-Kano-model
008 Customer analysis examples KeepTruckin and Steelcase
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009 Market analysis
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010 Profiling market segments
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010 Profiling-market-segments
011 Sizing market segments
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012 Competitive analysis
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013 Analyzing direct competition market share and trends
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014 Competitors' strategy and go-to-market[UdemyIran.Com]
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015 Competitive positioning
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016 Competitive product comparisons
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016 Competitive-analysis-templates
017 Disruptive technology and autonomous vehicles
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018 Competitive monitoring
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03 Strategy
001 Product vision and objectives
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001 Product-vision-and-objectives
002 Oyster-objectives
002 Practice Activity Product vision and objectives
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003 Elements of a strategy
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004 Practice Activity Product strategy
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004 Product-strategy
005 Operationalizing and refining a strategy
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005 Strategy-tracking-template
04 New Product Development
001 Prioritization
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002 Roadmap-templates
002 Roadmapping
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003 Objectives and key results (OKRs)
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004 OKRs-practice-activity
004 Practice Activity Objective and key results (OKRs) with eBird
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005 Development buckets
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006 Development-buckets-template
006 Practice Activity Development buckets with Radley Robots
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006 Radley-Robots-practice-activity
007 Prioritized backlog
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007 Value-effort-matrix
008 Discovery and delivery
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008 Discovery-and-delivery-handout
009 Big-Agnes-practice-activity
009 Practice Activity Discovery & delivery with Big Agnes tents
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010 Stage-gates
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011 Testing product concepts
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012 Testing product concepts examples
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013 Product analytics - software
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014 Product analytics - hardware
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015 Product experiments
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016 The new flavors of product management
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017 Launch
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018 Excellent new product launches examples
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018 Launch-planning
05 Lifecycle management
001 Positioning and communication
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001 Value-proposition-template
002 Ancestry-value-proposition-practice-activity
002 Practice Activity Create a value proposition
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003 Benefit trees
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004 Buyer's journey and content marketing[UdemyIran.Com]
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005 Persona-template
005 Personas, purchase process, and engagement triggers
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006 Pricing
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007 3C's of pricing[UdemyIran.Com]
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008 Pricing step-by-step
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008 Pricing-worksheet
009 LinkedIn-pricing-practice-activity
009 Practice Activity LinkedIn pricing
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010 Discount management
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011 Sales support
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013 Competitive-selling-against-template
013 Sales enablement tools
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013 Sales-enablement-tools
014 Training, deal support, and view-from-the-field
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015 Sales channels
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016 HP-ink-sales-channel-practice-activity
016 Practice Activity HP sales channels
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017 Finding and refining sales channels
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018 Product support
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019 Product support with Kobo360 and Sendy
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020 Finding growth
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021 Finding-growth-template
021 Practice Activity Finding growth
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022 Product-led growth
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023 Growth case study Udemy
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024 Obsolescence-criteria
024 Obsolescence
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06 Wrap-up
001 7 big themes from the course
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002 Course wrap-up
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002 Section-1-Course-introduction
002 Section-2-Market-intelligence
002 Section-3-Strategy
002 Section-4-New-product-development
002 Section-5-Lifecycle-Management
002 Section-6-Course-wrap-up
002 Sources-used
003 Bonus lecture Customer interview example
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