Module 1: Capstone Project Topic - The Problem of Adblocking-Project Description, Resources, and Background
Start Here! Project Description: Business Analytics Capstone
GYF Company Profile
The Importance of Mobile Advertising
Further Exploration into Online Advertising Response Models
Project Template
Module 2: Defining the Problem-Resources for Problem Statement
Definition of the Adblocking Problem
Whiting Out the Ads, but at What Cost?
Apple's Support of Adblocking
Why Adblockers Are Spurring a New Technology Arms Race
Application Exercise 1 – Recommending Customer Analytics Research Methods to Explore Your Problem
Module 2: Defining the Problem-Refresher Lectures from the Specialization
What is Descriptive Analytics? (Customer Analytics)
()
Descriptive Data Collection (Customer Analytics)
()
Passive Data Collection (Customer Analytics)
()
Beyond Period 2 (Customer Analytics)
()
Causality 1 (People Analytics)
()
Causality 2 (People Analytics)
()
Reverse Causality (People Analytics)
()
Causal Data Collection and Summary (Customer Analytics)
()
Module 3: Your Strategy-Your Strategy for GYF to Address Adblockers
Does Your Strategy Need a Strategy?
How Advertisers Can Beat Adblockers
Application Exercise 2 - Using People Analytics Methods to Hire a Leader to Implement Your Strategy
Module 3: Your Strategy-Refresher Lectures from the Specialization
Performance Evaluation: the Challenge of Noisy Data (People Analytics)
()
Finding Persistence: Regression to the Mean (People Analytics)
()
Extrapolating from Small Samples (People Analytics)
()
The Wisdom of Crowds: Signal Independence (People Analytics)
()
Process vs. Outcome (People Analytics)
()
Hiring 1 (People Analytics)
()
Hiring 2 (People Analytics)
()
Module 4: Effects of Your Strategy/Measuring these Effects-Describing Effects and Measuring Metrics
Resources for Thinking About Effects and Outcomes
Application Exercise 3 - Using Operations Analytics Methods to Understand the Allocation of Scarce Resources in Pursuing a Strategy
Application Exercise 3 Spreadsheet
Application Exercise 4 - Using Accounting Analytics Methods to Measure the Key Drivers of Your Proposed Strategy
Module 4: Effects of Your Strategy/Measuring these Effects-Refresher Lectures from the Specialization
The Newsvendor Problem (Operations Analytics)
()
How to Build an Optimization Model (Operations Analytics)
()
Optimizing with Solver (Operations Analytics)
()
Simulating Uncertain Outcomes in Excel (Operations Analytics)
()
Decision Trees (Operations Analytics)
()
Linking Non-financial Metrics to Financial Performance: Overview (Accounting Analytics)
()
Steps to Linking Non-financial Metrics to Financial Performance (Accounting Analytics)
()
Incorporating Analysis Results in Financial Models (Accounting Analytics)
()
Module 5: Final Project Submission-Refresher Lectures from the Specialization
Applications: ROI (Customer Analytics)
()
Radically New Data Sets in Marketing (Customer Analytics)
()
Analytics Applied: Kohl's, Netflix, AmEx and more (Customer Analytics)
()