Introduction
Welcome
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What you'll learn
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1. The Why of Visual Communication
What is visual communication?
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Rule 1: Embrace the environment
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Rule 2: Embrace the science
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Rule 3: Commit to quality
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2. The Who of Visual Communication
Rule 4: Your audience is everything
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Rule 5: Your brand is secondary
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Rule 6: Commit to one role
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Rule 7: Blank should blank blank
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Rule 8: Different problems have different solutions
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Rule 9: Choose the right tool for the job
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Rule 10: Never forget that people care less than goldfish
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3. The "How" of Visual Communication
Rule 11: Don't build the house before you have the blueprints
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Rule 12: Stand out at a party
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Rule 13: Always think about context
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Rule 14: Small visual cues have a large impact
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Rule 15: There's no gold at the end of the rainbow
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Rule 16: Good visual strategist practices
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Rule 17: Avoid the stigma of stock
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Rule 18: Don't always indulge in pie charts
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Rule 19: Don't let typography be your crutch
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Rule 20: Commit to the truth and prove it
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Conclusion
Rules can be broken
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Thank you
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Ex_Files_20_Rules_for_Visual_Communication.zip
(2.2 MB)