Introduction
Facebook is an advertiser's dream
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1. Facebook Advertising Overview
Introduction to Facebook ads
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Different Facebook campaign objectives
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How to target ads on Facebook
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Basic advertising terminology
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2. How Facebook Ads Work
How to set up an advertising account
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Facebook advertising structure
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How to choose an ad campaign objective
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3. How to Create Facebook Ads
Identify your primary audience
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Refine your audience with interest targeting
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Refine your audience with behavior targeting
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Choose a budget for your ads
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Manage ad placements
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Choose your ad creative
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4. View Your Advertising Data
How to manage existing ads and campaigns
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How to create advertising reports
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Understand your success metrics
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View your billing summary
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5. Implement Best Practices
Tips for writing a great ad
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How to choose an effective image for your ad
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Improve the performance of your ads
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Key Facebook ad policies
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