Introduction
Reach your audience with Twitter Ads
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1. Get Started Advertising on Twitter
An introduction to Twitter Ads
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Twitter Ad campaign types
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Basic advertising terminology
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2. Prepare for Success
How to craft a powerful profile
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Define and target your audience
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3. Foundations of Twitter Ads
Set up your advertising account
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Navigate the interface
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4. Basic Targeting Methods
Demographic targeting: Geotargeting
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Keyword targeting
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Interest targeting
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5. Advanced Targeting Methods
Tailored Audiences
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Device-based targeting
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Follower look-alike
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6. Bidding Configuration
Set up budgets
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Decide on your bids
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7. Create a Campaign
Set up a campaign
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Set your bid and budget
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Select your audience: Targeting
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Choose your creatives
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Review your campaign
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8. Managing Creative
Manage tweets
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Cards library
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Twitter Media Studio
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9. Reviewing Your Analytics
Review your campaign reports
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Tweet activity
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Video activity
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