Introduction
                                    
                                        Welcome
                                            
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                                        What is a thought leader?
                                            
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                                        Rewards and risks of thought leadership
                                            
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                                1. Develop Your Strategy
                                    
                                        Identify your niche
                                            
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                                        Define your "What if?" future
                                            
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                                        Understand the context and trends
                                            
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                                        Tribes, communities, and followers
                                            
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                                2. Build Your Ripples of Influence
                                    
                                        Select your path forward as a thought leader
                                            
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                                        Identify and enroll stakeholders
                                            
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                                        What's in it for your stakeholders?
                                            
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                                        Clarify your message
                                            
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                                        Overcome objections
                                            
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                                3. Codify Your Ideas
                                    
                                        Distill your expertise
                                            
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                                        Develop a visual framework
                                            
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                                        Enroll others in your cause
                                            
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                                4. Amplify Your Ideas
                                    
                                        Determine your audience
                                            
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                                        Define your avatar
                                            
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                                        Find your thought leadership brand voice
                                            
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                                        Be discoverable for your ideas
                                            
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                                        Monetize your expertise
                                            
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                                5. Expand Your Influence and Impact
                                    
                                        Track your impact as a thought leader
                                            
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                                        Accelerate your influence
                                            
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                                    Ex_Files_Becoming_Thought_Leader.zip
                                    
                                        (461 KB)
                                    
                                
                                
                                    Glossary_BecomingThoughtLeader.zip
                                    
                                        (1000 KB)