Introduction
Welcome
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What is a thought leader?
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Rewards and risks of thought leadership
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1. Develop Your Strategy
Identify your niche
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Define your "What if?" future
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Understand the context and trends
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Tribes, communities, and followers
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2. Build Your Ripples of Influence
Select your path forward as a thought leader
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Identify and enroll stakeholders
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What's in it for your stakeholders?
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Clarify your message
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Overcome objections
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3. Codify Your Ideas
Distill your expertise
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Develop a visual framework
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Enroll others in your cause
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4. Amplify Your Ideas
Determine your audience
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Define your avatar
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Find your thought leadership brand voice
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Be discoverable for your ideas
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Monetize your expertise
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5. Expand Your Influence and Impact
Track your impact as a thought leader
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Accelerate your influence
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Ex_Files_Becoming_Thought_Leader.zip
(461 KB)
Glossary_BecomingThoughtLeader.zip
(1000 KB)