Introduction
Leaders need to share their leadership
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The value of mental real estate
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The future of leadership and the future of work
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1. Projecting Leadership to Your Audience
Know your audience to show leadership
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The costs of leadership visibility
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2. The Medium of Choice to Convey Leadership
Look for best practices in leadership visibility
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Use podcasts and videocasts to be seen as a leader
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Use presentations to project leadership
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Use books as a leadership business card
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3. Leveraging the Media
Use traditional media to promote your visibility
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Use digital media and new media to promote your visibility
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4. The Last Keys
Demonstrate authenticity as a leader
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Overcoming fears and taking risks
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Next Steps
The Audience of one
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Make the investment to be a visible leader
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Create your leadership visibility plan
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