Introduction
Welcome
()
About the series
()
1. The Successful Ingredients for Effective Collaboration
Why collaborate?
()
Achieving better solutions and happier clients
()
Deepening your business positioning
()
Establishing the right environment for collaboration
()
2. Co-Creating the Design Brief
Creating a common vision
()
Asking better questions
()
Start with the customer
()
Defining your vision
()
Digging into the deeper why
()
Articulating the key message
()
Understanding your client's positioning
()
Measuring success
()
Planning for the future
()
Putting it all together
()
3. Common Pitfalls
Misidentifying the customer base
()
Misunderstanding customer psychology
()
Setting nonspecific goals
()
Settling for surface-level answers
()
4. Documenting and Sharing
Documenting the strategic brief
()
Carrying the strategic brief throughout the process
()
Ex_Files_CD_Vision_Strategy.zip
(35 KB)