Introduction
Close deals and excel with powerful proposals
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1. Push the Hot Buttons
Identifying features and benefits of your offer
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Making a quick-start series
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Creating a workshop vs. an experience
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The power of copywriting
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Overcoming objections
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Excel by breaking through resistance
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2. Multiply the Value
Adding value or bonuses
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Using value and bonus triggers to excel
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Using urgency and scarcity to excel
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Urgency and scarcity when it comes to setting deadlines
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Comparing using a price play
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Providing a discount through a price play
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Multiplying your value at a glance
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3. Irresistible Offer Architecture
Excel using a guarantee
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The bigger why in your offer architecture
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Partnership helps get more people using your product or service
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How to make irresistible offer architecture work for you
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4. Adding a Little Something Extra
Naming your offer to boost effectiveness
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Offering too much can be detrimental
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Ex_Files_Creating_Powerful_Sales_Proposals.zip
(143 KB)