The Business Case for Authentic Influence
The skills you can learn in this course
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Why mastering the skills of authentic influence is imperative to long-term success
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1. Focus on the Client's Needs
Why do people buy?
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Start with trust: A formula
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The competitive edge: Needs versus solutions
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Truly understanding client needs
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2. Trusted Sales Approaches
Building to a positive outcome
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A sales approach that sets you apart
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What are clients looking for?
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3. The Intentional Opening: Frontload Your Engagements with Trust
Three roles in a meeting
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Why opening a meeting matters
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Successfully opening a meeting
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Controlling the meeting as a trusted advisor
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The intentional meeting framework
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The five-step process to opening a meeting
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4. Effective Introductions
How to introduce yourself: Give them the cupcake
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Eloquent introduction strategies
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Recap and value of the eloquent introduction
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5. The Sale Is in the Client Story
Get them talking
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Why clients don’t trust questions
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The importance of how to ask a question
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6. How to Ask Questions
Preparing your questions
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Questions that elevate trust
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Transition from small talk to purpose
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Refashioning your questions
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The double-click question
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Questions that regain control
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The python question
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7. Listen with Insight
Insightful listening
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Listening filters to avoid
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But I thought I was listening
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The split page listening method
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The magic of “exactly!”
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The three Qs of insightful listening
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The magic of the playback
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Playback through the three Qs
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Helpful phrases to demonstrate insightful listening
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Ex_Files_Mastering_Authentic_Influence.zip
(114 KB)