Introduction
Customer service excellence is your strategic advantage
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1. The Importance of Customer Service Strategy
Define a customer service strategy
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The role of customer service strategy
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Identify customer expectations
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Characteristics of an effective customer service strategy
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2. Strategic Planning: Charting a Course
Introduction to the strategic planning process
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Establish a shared vision
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Shape the customer access strategy
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3. Strategic Planning: People, Processes, and Technology
Build the right skills, knowledge, and leaders
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Implement operational plans and processes
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Establish enabling technologies
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4. Strategic Planning: Investments and Innovation
Make the required investments
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Harness innovation
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5. Putting Strategy to Work
Use strategy to guide decisions and direction
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Gauge the effectiveness of the customer service strategy
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Keep strategy current
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Shape the future
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Ex_Files_Customer_Service_Strategy.zip
(22 KB)