Introduction
Making better decisions
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1. Demystifying Data
Data literacy defined
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Why data literacy is important
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2. Why Is Data Literacy Hard?
Data naysayers
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Creating a data-driven culture
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Getting started with data
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3. What Is Data?
It all starts with a bit
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The fairytale of clean data
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Putting data together
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The art of analysis
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4. Downsides of Data
The data pipeline
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Real data in the real world
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It takes a village
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Governing your data
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A matter of interpretation
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5. Getting the Most from Data
The question comes first
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Curiosity is golden
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Correlation and causation
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Helpful data tools
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Just a smidgen of statistics
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Machine learning
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6. Driving Your Decisions
Data literacy for everyone
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Conclusion
You can do it
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