Introduction
Introduction to design psychology
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1. Design Psychology
Types of psychology
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ROI of design psychology
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2. The Human Brain
Two processing models
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Cognitive overload
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Cognitive biases
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3. Directing Attention
Attention is limited
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Distractions everywhere
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4. Understanding Vision Systems
How people see the world
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Gestalt psychology
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Banner blindness
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Reading is hard
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5. Supporting Memory Limitations
Different types of memory
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Supporting memory
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6. Influence of Emotions
Emotional decision-making
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Mood influences
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Emotions and persuasion
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7. Ethics of Design Psychology
Using ethical nudges
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Deceiving patterns
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Benefits of ethical design
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T.A.R.E.S. test
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Ethical guidelines
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Conclusion
Next steps and resources
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Ex_Files_Design_Psychology_UX.zip
(577 KB)