Introduction
Welcome
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What you should know before watching this course
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Using the exercise files
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1. The Design Brief
Kicking off the project with the client's brief
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Defining the logo-design process
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2. Exploring Ideas
Establishing a workflow
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Exploring type casing and weight
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Exploring letterspacing and alignment
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Evaluating typefaces
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Combining the words
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Adding an enclosing shape
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Adding lines
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Combining type and symbols
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3. Presenting Ideas
Forming logo idea 1: Mysterious Figure
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Forming logo idea 2: Lost Highway
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Adding perspective and texture to logo idea 2
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Forming logo idea 3: NxNW
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Presenting the logo ideas
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4. Finessing Ideas
Choosing colors for the logo
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Evolving the logo idea
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Fine-tuning the logo design
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Preparing variations of the logo design
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Formatting the logo for different uses
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Saving separate versions of the logo
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Creating a web-optimized logo
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Ex_Files_Design_Band_Logo.zip
(130.8 MB)