1. Brainstorming and Development
Identifying the client's brand objectives
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Sketching a few prospective designs
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A brief tour of the logo development process
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2. Drawing the Art for Your Logo
Documenting your design with interactive instructions
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Creating a new document for your logo
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Numerical sizes and coordinate positions
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Establishing a few custom guides
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Creating an element as a compound shape
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Drawing Saturn behind a rocket
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Fusing Saturn and the rocket into a single path
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3. Setting the Type
Selecting the perfect font for your logo
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Taking a first swing at the text on the Mac
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Formatting your logo with a free OpenType font
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Reshaping a letter with the Join tool
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Upping your game with a commercial font
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Tweaking letterforms to achieve a custom effect
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4. Assigning Spot Colors for Print
Choosing the perfect spot colors
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Adding Pantone spot colors to your artwork
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Modifying art inside a clipping group
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Streamlining your inks in CMYK
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Streamlining your inks in RGB
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Identifying and correcting spot-color mishaps
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5. Adding Device-Independent Shading
Preparing your logo for vector-based shading
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Establishing a base radial gradient
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Blending a second gradient using translucency
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Coloring a gradient with a blend mode
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Exporting your logo as a PNG graphic
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Scaling your PNG graphic to fit a large display
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6. Adding Some Photorealism
Exporting your logo as a layered PSD file
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Scaling a design to avoid antialiasing
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Masking a photograph into your logo
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Better integrating the photo into the logo
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Introducing a photo as a Smart Object
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Reestablishing the original color scheme
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7. Changing the Orientation
Arranging the logo into a horizontal design
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Copying a graphic with all blending intact
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Conclusion
Until next time
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Ex_Files_Cr_Ad_Logo.zip
(378.3 MB)