Introduction
Welcome
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Why are trends important?
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A shifting brand environment
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1. Why Trends
A stride toward simplicity
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Discovering new symbology
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2. Line
Stimming: A repetitive loop
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Bars: Building with repetition
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Line dash: Hierarchy of line
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3. Shape
Circles: The universal shape
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Corners: Defining boundaries
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Pocket shields: Tomorrow's crest
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4. Type
Off shift: Exposing the hidden message
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Letter block: Fitting the square
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Dog ears: A customized container
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5. Dimension
Slices: Layering in hidden dimension
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Benders: Unexpected agile shapes
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Curls: A mystery form is born
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6. Surface
Ombré: A gradient with breaks
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Half and half: Light and not so light
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Linked: Building visual bonds
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Conclusion
Forecasting future logo trends
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Ex_Files_Logo_Trend_Report.zip
(41 KB)