Introduction
What is market sizing?
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1. The Market Funnel Framework
Understanding the market funnel framework
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2. Defining a Market
How broadly should you define your market?
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Methods for defining your market
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Skincare market case study: Market definition
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3. Sizing a Market
TAM, SAM, and SOM
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How investors view your business
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Skincare market case study: Market size
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4. How to Define and Size Your Market in Action
How to define and size your market using the worksheets
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Ex_Files_Market_Size_Product_Service.zip
(71 KB)