Introduction
Target market essentials
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1. Importance of Your Target Market
Why is your target market so important?
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2. Target Market Framework
Define your target market
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Step 1. Define standard attributes: Demographics
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Step 1. Define standard attributes: More demographics
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Step 1. Define standard attributes: Pshychographics
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Step 2. Develop custom attributes
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Validation
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Adjust your strategy
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3. Target Market in Action
Target market essentials
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Ex_Files_Identifying_Your_Target_Market.zip
(18 KB)