Introduction
Key ideas to design growth strategies
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1. Sustainable Growth
The growth imperative
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Why profitable growth is hard
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Disaggregating and reaggregating
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2. Identifying Growth Opportunities
Identifying high-potential opportunities
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Creating new offerings for existing customers
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Finding new customers for existing offerings
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Creating new offerings for new customers
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Using assessment screens to choose the best opportunity
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3. Realizing the Growth Opportunity
Assembling the right capabilities
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Deciding to go alone or partner
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Growing through acquisitions
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4. Organizing for Growth
Cultivating a culture for growth
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Leading for growth
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Conclusion
Growing Amazon: An evolutionary journey
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Glossary_Designing_Growth_Strategies.zip
(102 KB)