Introduction
Design your company's global strategy
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1. The Context for Globalization
What is a global company
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Why go global
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Industry economics matter
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2. Globalizing Market Presence
Prioritizing across markets
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Prioritizing across country markets
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Entering a new market safely
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Joint venture success strategies
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Local adaptation versus global consistency
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Emerging markets and frugal innovation
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3. Leveraging Global Resources
Optimizing value chain architecture
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Optimizing location choice
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Ensuring global coordination
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4. Consider Your Global Journey
Globalizing the young venture
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Cultivating a global mindset
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Resources
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