Introduction
How to make wiser business decisions
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Don’t fear the numbers
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1. Finance and Accounting Basics
The purpose of finance
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Entrepreneurs, investors, and facilitators
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What is accounting?
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2. Most Common Financial Reports
Overview of the financial statements
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What to look for in a balance sheet
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Overview of the income statement
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Interpreting the statement of cash flows
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3. Techniques for Using Financial Reports
What is financial ratio analysis?
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Calculating return on equity
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A deeper look at the DuPont framework’s three components
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The DuPont framework: Walmart and Target
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What is the next step in the analysis?
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4. Short-Term Financial Management
Managing cash through the operating cycle
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Strategies for cash management
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Managing receivables and inventory
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5. Costing a Product or Service
Considering costs: Fixed, variable, and contribution margin
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How to calculate your break-even point
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6. Creating a Budget
Drafting a budget
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Review of the budgeting steps
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7. Income Tax Basics
Understanding income taxes
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Tax brackets, average tax rate, and marginal tax rate
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Tax deductions and tax credits
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