Introduction
Welcome
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What you need to know
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Using the exercise files
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1. Analyzing Gross Margin
The basics of gross margin analysis
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Finding the data points
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Preparing the data
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Categorizing expenditures
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Allocating costs by category
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Calculating standard costs
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Using standard costs to calculate gross margin
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Adding standard costs to your revenue database
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Calculating gross margin
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Performing a price/mix analysis
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Analyzing overall gross margin performance
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The gross margin percentage levers
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2. Analyzing Operating Expenses
The basics of operating expenses analysis
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Finding the data points
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Analyzing overall operating expenses performance
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Analyzing sales and marketing
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Analyzing nonsales staff expenditures
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Analyzing productivity
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Analyzing general expenses
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Ex_Files_FA_Bottom_Line.zip
(184 KB)