Introduction
Welcome
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How to use the exercise files
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1. Getting Started
Is freelance life for you?
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Defining your personal mission statement
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Setting up your physical work space, your gear, and your virtual infrastructure
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2. Your Brand Identity
Honing your elevator pitch
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Defining your market: Broad vs. deep
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What clients need vs. what they say they need (hard skills vs. soft skills)
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Exercise 1: Develop your elevator pitch
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Brand essentials: Website, resume, demo reel
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Leveraging social media
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Rebranding to achieve new goals and jobs
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Exercise 2: SWOT analysis
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3. Business Essentials
Legal options for your business
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Best practices: Accounting, bookkeeping, and taxes
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Paying yourself
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Insurance: What types and why you need them
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Contracts
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Schedules and budgets
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4. Growing Your Business
What you need to know about marketing vs. sales
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Creating a big-picture strategy and long-term goals
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Networking dos and don'ts
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Teaming up for bigger projects
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5. Managing Relationships
Managing expectations for project success
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Managing up: The client-freelancer video partnership
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Working within large organizations
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Working with other freelancers and small businesses
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Strategies for challenging clients and projects
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6. Setting and Getting Your Rate
Three pricing models
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Getting paid
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7. Your Career, Your Life
Strategies for achieving work-life balance as a video freelancer
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Exercise 3: Setting goals
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Managing career transitions and positioning yourself for new jobs
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Conclusion
Wrap up and resources
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Ex_Files_Freelance_Work_Strategies_Video_Motion_Graphics.zip
(21 KB)